Founded by Charlotte, Asparah blends yoga, meditation and transformative coaching, designed to support women through real, intentional change. Charlotte came to us looking for a deep dive brand strategy along with a brand naming workshop. From here, we created a visual identity that feels grounded, calm and elevated, and then designed and built a beautiful, bespoke website, which speaks of quiet luxury. It offers a curated, members-only platform with on-demand yoga & meditation; transformational coaching journeys; guided mindset resets & challenges; and will allow Charlotte to build a growing global community of women.