brand strategy, brand identity, website design & development

ASPARAH - a transformative membership leveraging the power of community, yoga, meditation and coaching

wellness, yoga, community

Founded by Charlotte, Asparah blends yoga, meditation and transformative coaching, designed to support women through real, intentional change. Charlotte came to us looking for a deep dive brand strategy along with a brand naming workshop. From here, we created a visual identity that feels grounded, calm and elevated, and then designed and built a beautiful, bespoke website, which speaks of quiet luxury. It offers a curated, members-only platform with on-demand yoga & meditation; transformational coaching journeys; guided mindset resets & challenges; and will allow Charlotte to build a growing global community of women.