KITANI is a lifestyle brand rooted in wellness, bringing together thoughtfully curated homeware and clothing with subtle African influences. Klioh developed the visual identity and supporting brand assets, creating a cohesive visual language inspired by the brand's philosophy, aesthetic and product collections. We drew inspiration from the ability of plants to nurture, heal and inspire creativity, developing a palette of earthy tones, delicate botanical illustrations and clean, minimal typography. Each element was carefully considered to create a natural, understated aesthetic that brings the soulful essence of the brand to life.
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