brand strategy, brand identity, website refresh

Kitani London - the launch of a south african ethical clothing & lifestyle brand

lifestyle, ecommerce, clothing, wellness

KITANI is a lifestyle brand with a strong focus on wellness with a touch of African influence. We designed the visual identity based on the brand’s inspiration and collection of beautiful homeware products and clothing. Centred around plants, KITANI holds a strong respect for the power to create from plants, as well as their ability to nurture and heal us. We therefore centred the visual identity and assets around this, bringing the soulful element of the brand to life with earthy tones, delicate illustrations and clean minimal typography.

Klioh was an absolute pleasure to work with, they worked with me on my brand identity and website for my lifestyle brand KITANI. They completely got my vision and were able to translate it into the most beautiful branding. I cannot wait to work with the Klioh girls again soon!

Alice Heusser, Founder