The Reformer Co. is an at-home Pilates brand, founded by Jessica, offering studio-quality foldable reformers that make it easy to enjoy Pilates anytime, anywhere. Our objective was to create a distinctive brand identity and digital presence that reflected the premium nature of the. Klioh developed the brand identity, creating a cohesive visual direction that captured the brand's ethos. We focused on creating an elegant yet recognisable identity, with a minimal submark designed to be distinctive and versatile across brand touchpoints. The colour palette combines refined, understated tones with deeper, richer shades to introduce contrast and personality. Every element was considered to balance the worlds of fitness, wellness and lifestyle.
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