The mission of Sam Deville Pilates is to empower others to tap into their inner strength and transform their bodies into the most resilient, confident, and powerful versions of themselves. Sam came to Klioh looking for a brand identity and web design that was unique, strong and dynamic to represent her offering. We designed a beautiful, fluid logo and accompanying submark, and from here a series of icons to represent her equipment, social media templates, and a colour palette and type story. We then incorporated all of these elements and built Sam a stunning, totally bespoke website for her online home.