brand strategy, brand identity, website design & development

Sāmya Studios - a new tranquil neighbourhood haven for yoga, pilates, and breathwork in the heart of Islington

pilates, yoga, breathwork, studio

Sāmya Studios is a neighbourhood studio for yoga, pilates, and breathwork based in London, founded with the aim of creating a sense of balance and belonging through movement, meditation, and community. Founders Laura and Jade approached Klioh looking for a simple and elegant yet fresh and exciting brand image, using neutrals with a pop of colour. To create a strong and recognisable brand identity which could be taken across all media, we designed a main logo with a circular symbol to reflect movement, community, calmness and space. The colour palette was based around earthy neutrals with bright splashes of orange and lime green alongside soft neutrals, inspired by Laura and Jade’s childhood homes - California and Morocco. These colours are also represented by a series of textured backgrounds which can be used across promotional materials, social media and the website. The custom-coded website uses textures, videos, animations to bring the brand to life across 10 pages, allowing the studio community to book workshops and events at the studio.

It was such a pleasure working with Isabelle Becca and the rest of the Klioh team! They did a stunning job turning our dreams into reality!

Laura Childs, Founder