Gemma, founder of Shape Pilates, approached Klioh Studio looking for logo design, colour palette, website design and Instagram templates to grow her business. She was looking to make her existing offering of live classes and over 150 pre-recorded classes personal, welcoming and accessible for everyone. We developed a logo using a curved display typeface with flowing lines and organic shapes. This fluidity evokes a sense of movement, mirroring the natural curves and contours of the human body.