brand strategy, brand identity, social media design, website design, website development

Shape Pilates - the re-brand for the accessible pilates platform designed by Gemma Folkard to make consistent movement easy for everyone

pilates, wellness, online studio

Gemma, founder of Shape Pilates, approached Klioh Studio looking for logo design, colour palette, website design and Instagram templates to grow her business. She was looking to make her existing offering of live classes and over 150 pre-recorded classes personal, welcoming and accessible for everyone. We developed a logo using a curved display typeface with flowing lines and organic shapes. This fluidity evokes a sense of movement, mirroring the natural curves and contours of the human body. The name Shape reflects the different shapes a body creates whilst practising pilates and therefore boho style hand-drawn elements were incorporated into the brand identity to give an organic and natural feel. The 10 page website provides a huge variety of online classes to her membership, along with recipes, events and more.

Beautiful experience with Klioh to re-brand my Pilates platform into something that felt completely right. They also sourced a video provider and did a full website design. I'm using all the social media assets and my business feels like it really represents my brand. Thanks! Gemma | Shape Pilates

Gemma Folkard, Founder