With an established offering of live classes and pre-recorded sessions, Gemma approach Klioh to create a more personal, welcoming and accessible experience for her growing community. We developed a distinctive visual identity, including a bespoke logo, considered colour palette and a suite of Instagram templates to create consistency across every touchpoint. At the heart of the identity is a curved display typeface, complemented by flowing lines and organic shapes which evoke movement and draw inspiration from the natural curves and contours of the human body. Our bespoke website design brings brand to life online, creating a welcoming digital space where clients can discover Shape Pilates, explore offerings and connect with Gemma's approach to movement.