brand strategy, brand identity, website design & development

Equity studio - bringing together the real founders, investors & creators who are leading the world of consumption and social commerce.

finance, beauty, creative

The Equity Studio is an investment firm with a dedicated focus on partnering with growth-stage consumer companies across Beauty, Wellness and Conscious Living. Anna was looking for an aspirational, elegant, modern classic aesthetic, so we designed an identity with an overall bold, minimal, feminine yet modern approach which feels strong and creative. Beautiful, warm, muted neutral colours are paired with striking bold typography - to bring home the juxtaposition of powerful professional elegance and innovative strong design. We also brought the brand to life with social media templates. We knew much of their content needed to be informative, and often involved a lot of text, so we set to work creating a really versatile set of templates that allowed the founder, Anna, to post this kind of content without loosing the clean, elegant and modern visual identity we had built for the brand.

It's so amazing Isabelle, thank you to you and the team, I know today was a mad push but we got there. Truly such an amazing site. And I look forward to doing more with it with you.

Anna Sweeting, Founder