The Equity Studio offers incredible opportunities to start-ups, such as funding and strategic guidance to businesses in the wellness, beauty, and conscious lifestyle sectors. Anna was looking for an aspirational, elegant, modern classic aesthetic, so we designed an identity with an overall bold, minimal, feminine yet modern approach which feels strong and creative. Beautiful, warm, muted neutral colours are paired with striking bold typography - to bring home the juxtaposition of powerful professional elegance and innovative strong design. We also brought the brand to life with social media templates. We knew much of their content needed to be informative, and often involved a lot of text, so we set to work creating a really versatile set of templates that allowed the founder, Anna, to post this kind of content without loosing the clean, elegant and modern visual identity we had built for the brand.