Emily came to us looking for a brand identity and online home for her revolutionary new women’s fitness platform one that would capture the awakening of every inner goddess that became part of this magical sisterhood. Every detail of the branding, from the custom typography and movement in the G to the vibrant and calming colour palette, was built with the magic of movement and the power of community in mind, and we carried this through onto the development of a seamless, user-friendly platform. The platform has everything from different workout series to fit the user’s needs, nutrition information, hormone health and a supportive community.