brand strategy, brand identity, website design & development

The Movement Library - an online mind–body wellness studio

wellness, online studio, yoga, dance, movement

The Movement Library by Renee Stewart is an online mind–body wellness studio built around a simple belief: movement creates freedom, release and connection. Our role was to translate this philosophy into a cohesive brand identity and digital experience. We created a visual identity centred around a circular spiral with orbiting dots, symbolising energy in motion, community and the continuous flow of the body. We developed this into a complete brand system and created guidelines to ensure consistency across every touchpoint.

Alongside this, we designed and built a website that brings the offering together in one digital space with an on-demand class library to make content easy to navigate, while allowing Renee to continually expand it as new classes become available. We also integrated access to live online classes, retreats, events and workshops, creating a central hub for the studio’s global community.