brand strategy, brand identity, website design & development

The Movement Library - an online mind–body wellness studio

wellness, online studio, yoga, dance, movement

The Movement Library by Renee Stewart is an online mind–body wellness studio built around a simple belief: movement creates freedom, release, and connection. Classes focus on yogic practices and elements of dance and free movement.

Our role was to take that philosophy and turn it into a brand and website that feel as fluid and grounding as the practice itself. The visual identity we designed centres around a circular spiral with orbiting dots, a quiet nod to energy in motion, community, and the continuous flow of the body. From there, we developed this into a full brand system, including brand design strategy and brand guidelines.

We then designed and built a digital home where their global community can access on-demand classes (with a library structured so that Renee can grow it and add new classes as they become available), live online classes with Renee and the Movement Library community, retreats, events and workshops in one considered space.