brand strategy, brand identity, website design & development

The Tonne - referral-only, progressive mat pilates. intentional by design.

pilates, wellness, online studio

The Tonne is a progressive, referral-only Pilates method rooted in science, structure, and intention based in Beverley Hills. Founder, Alexis, came to us with a clear goal: she wanted a brand that felt grounded and refined… no fluff, no gimmicks, just strong, elevated design for a strong and elevated method. She was also looking for a website that reflects her approach - as intentional as it is effective - and which will provide her a strong platform from which to grow her intimate, like-minded community. From the signature sequencing (The Base, The Build, The Burn) to the brand tone and visual identity, every detail was designed to reflect the clarity and control The Tonne offers in a space that often feels chaotic.