The Tonne is a progressive, referral-only Pilates method based in Beverly Hills. Founder Alexis approached Klioh Studio to create a brand that felt grounded, refined and confident, with no unnecessary embellishments or gimmicks, to reflect the strength and precision of her method. Our role was to translate her philosophy into a distinctive brand identity and digital experience, ensuring every detail felt as intentional as the practice itself. From the visual identity and brand tone of voice through to the signature class sequencing. Alongside the identity, we designed and developed a bespoke website that reflects structured approach, providing a clear and intuitive digital home for the method, and allowing Alexis to grow an intimate community of like-minded clients.
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