Liana Shaw is a Holistic Wellness Coach based in London who supports ambitious women tap into their personal power so they can create a life filled with confidence, purpose, and joy. She approached us looking for a brand identity and a website which tells the story of her coaching journey, and explores how Liana can help her clients to become the creators of their own lives.
We designed a clean brand identity, featuring an elegant typeface and a strong forest green to inspire confidence and motivation. We created a primary logo, a submark, stationery items and provided brand guidelines to help Liana’s team to implement the brand standards across all media going forward. We then took this brand identity, including her distinctive brand colours, and built a bespoke, custom-coded website, incorporating beautiful imagery, to create an online home to showcase all of Liana’s offerings.