brand identity   -   web design



Malone was founded by Kassidy Butler and offers thoughtfully designed, responsibly made, on-trend jewellery essentials. She believes that every person should have the opportunity to express themselves through their own personal style, and she was looking for a brand identity, e-commerce website and packaging to reflect this ethos for the launch of her new collection.


We first designed a detailed brand identity where we identified the brand’s vision and values, then we built out the visual identity to be timeless yet modern, unique, and luxury. We used a mix of serif and sans serif fonts in the logo suite to represent the unique quality that shines through every piece. We also designed a suite of brand elements including an arch and wavy shape that reflect a visual of a necklace, earrings or a ring, which can be used on print collateral. We then took this strong brand identity across onto the design for Malone’s packaging, followed by a custom e-commerce website, which not only allows user to purchase the products, but also incorporates information about the brand’s ethos, story, the latest collection and product care.


“A HUGE thank you to the team at @kliohstudio for bringing our brand to life. It’s better than we could have imagined” – Kassidy Butler, Founder, Malone Jewelry