Malone was founded by Kassidy Butler and offers thoughtfully designed, responsibly made, on-trend jewellery essentials. She believes that every person should have the opportunity to express themselves through their own personal style, and she was looking for a brand identity, e-commerce website and packaging to reflect this ethos for the launch of her new collection.
We first designed a detailed brand identity where we identified the brand’s vision and values, then we built out the visual identity to be timeless yet modern, unique, and luxury. We used a mix of serif and sans serif fonts in the logo suite to represent the unique quality that shines through every piece. We also designed a suite of brand elements including an arch and wavy shape that reflect a visual of a necklace, earrings or a ring, which can be used on print collateral. We then took this strong brand identity across onto the design for Malone’s packaging, followed by a custom e-commerce website, which not only allows user to purchase the products, but also incorporates information about the brand’s ethos, story, the latest collection and product care.