Sāmya Studios

brand identity   -   web design



Sāmya Studios is a new neighbourhood studio for yoga, pilates, and breathwork based in London, founded with the aim of creating a sense of balance and belonging through movement, meditation, and community. Founders Laura and Jade approached Klioh looking for a simple and elegant yet fresh and exciting brand image, using neutrals with a pop of colour.


To create a strong and recognisable brand identity which could be taken across all media, we designed a main logo with a circular symbol to reflect movement, community, calmness and space. We also provided logo alternates and a submark, as well as providing a cohesive typestory. The colour palette was based around earthy neutrals with bright splashes of orange and lime green alongside soft neutrals, inspired by Laura and Jade’s childhood homes - California and Morocco. These colours are also represented by a series of textured backgrounds which can be used across promotional materials, social media and the website. We also provided Sāmya Studios with a number of additional brand assets including a series of social media templates, a flyer and signage, to show the brand in action.


“Big thanks to the team Klioh who did a stunning job making our dreams into reality. Thanks again to Becca, Isabelle, and the whole team. You’re the best!” – Laura Childs, Founder