The Children's Shop is an independent, family-run business that champions sustainable and ethical children’s clothing brands whilst offering a community to families and their little ones. Looking to launch their business, The Children’s Company needed a brand identity and website to bring their business to life.
Operating as an online and in-person boutique, The Children’s Shop offers a seamless weave between retail and well-being to its customers. We wanted to bring this to their brand and used illustrations to make the playful brand stand out from the crowd. We created a bespoke brand identity and custom-coded website for the launch of the children’s shop, which included a bespoke eCommerce store so that users could navigate between all the beautiful products.