Editorial & Print Design

Editorial design is the process of organising and presenting written and visual content within publications such as magazines, books, brochures and lookbooks. It brings together typography, imagery, layout and visual hierarchy to create a cohesive and engaging reading experience. Good editorial design considers not only how a publication looks, but also how information flows, how stories are communicated and how the reader interacts with the content.

Graphic design is a broad discipline that encompasses visual communication across many formats, including packaging, signage, stationery and merchandise, while editorial design focuses specifically on the presentation of content within publications. Editorial projects often involve more extensive consideration of typography, page layouts, content hierarchy and the relationship between text and imagery. Both disciplines share many principles, but editorial design places particular emphasis on readability, storytelling and the experience of moving through a publication.

Our editorial and print design services include magazines, books, lookbooks, brochures, branded stationery, signage, packaging, merchandise and other printed brand applications. From designing packaging for a new product to creating signage for a physical space or merchandise for a growing community, we consider how each piece contributes to the wider brand experience. We also provide creative direction and artwork preparation for production, working on everything from individual printed pieces to larger collections of branded materials.

Yes. We can support the design of a publication from its initial creative direction through to the preparation of print-ready artwork. This may include developing the visual concept, establishing typographic styles, designing page layouts, organising content and preparing files for production. We work collaboratively with clients and their editorial teams, adapting our involvement to the requirements and scale of each publication.

Yes. We design branded merchandise and packaging that bring a visual identity into physical products. This might include apparel, accessories, promotional merchandise, product labels, boxes and other packaging applications. We consider typography, colour, materials and production requirements to ensure the designs work effectively in their intended format. Whether you're developing a new product or extending an existing brand, we can tailor the creative direction to your requirements.

Yes. We create signage and branded stationery for a range of businesses, from Pilates studios and aesthetic clinics to hospitality venues and professional services. Our work can include exterior and interior signage, wayfinding, business cards, letterheads, correspondence cards and other printed materials. We consider how each application works within its physical environment while maintaining consistency with your wider brand identity.

Not necessarily. If you already have an established brand identity, we can work within your existing visual guidelines to develop printed materials that feel consistent with your business. This might include stationery, signage, packaging or merchandise that extends your current branding. If you're starting something new, we can explore the creative direction needed for the project or discuss developing a wider brand identity alongside the printed applications. The right approach depends on what you're creating and how it will be used.

We can advise on materials and finishes as part of the creative process, considering options such as paper stocks, textures, binding methods and specialist print techniques. For packaging, signage and merchandise, we can also consider suitable materials, finishes and production specifications. Where appropriate, we can liaise with printers and production suppliers to help ensure the design is translated accurately into its physical format. Printing and production costs are generally quoted separately from design fees, depending on the scope of the project.

The deliverables depend on the type of project and its requirements. A typical print design project may include initial creative direction, layout and concept development, typography and image placement, design refinements and final print-ready artwork. Projects involving packaging, merchandise or signage may also require artwork adapted to specific dimensions, materials or supplier templates. At Klioh Studio, we establish the scope and deliverables before beginning work so the process is clear from the outset.

Timelines vary depending on the scale and complexity of the project. A small collection of stationery may require considerably less time than a multi-page magazine, bespoke packaging collection or signage project, particularly where extensive content, photography or specialist production is involved. We establish a project schedule based on the agreed deliverables, allowing time for creative development, feedback, revisions and preparation for print. Any external printing or manufacturing lead times are considered separately.

The cost of editorial and print design depends on the format, number of pages or applications, creative requirements and level of production involvement. A single stationery item or merchandise design will have a different scope from a complete publication, packaging collection or signage system. We prepare tailored proposals based on the individual requirements of each project, with printing and production costs identified separately where applicable. Get in touch to arrange an introductory call with our founder, Isabelle, and discuss your ideas.

Absolutely. Editorial and print design can be a natural extension of a brand identity, helping create consistency between digital communications and physical touchpoints. From packaging and branded merchandise to studio signage, stationery and publications, we consider how each application contributes to the overall identity. Developing these elements alongside your branding allows us to establish a cohesive creative direction while ensuring every piece works effectively in its own right.